Family travel is now one of the most dependable parts of Ibiza's visitor market. Reporting by Periódico de Ibiza says that about one in four visitors to the island travels as a family, according to preliminary findings of a study the Consell d'Eivissa (the island government) presented in London on 3 November at the World Travel Market.
The study draws on more than 4,000 surveys carried out between 2023 and 2025, plus consultations with companies and agents in the sector. It puts the share of families who return to Ibiza at 58%, up from 51.5% in 2023. Satisfaction stands at 87 points out of 100, and 57% of these visitors stay seven days or longer.
The British market scores even higher within the segment, with a loyalty rate of 61% and satisfaction of 89 out of 100. Consell president Vicent Marí said that returning families also act as ambassadors for the destination in their home countries. In his words, family tourism is "strategic for Ibiza", and about 60% of these visitors already know the island.
What it means
For villa owners, the figures point to a guest group that books longer stays and tends to come back. Properties that suit children, such as those with a safe pool, enclosed outdoor space and several bedrooms, fit the profile of the segment the Consell is promoting.
For buyers, repeat family demand supports the case for homes used for holiday letting, especially in areas close to beaches and coves, which the study lists among the main attractions for families.
For visitors planning a family stay, the report suggests that more attention will go to accommodation, activities and services designed for children and parents.
Background
The study notes that beaches, coves and the natural environment are the main draw for families. It also says that accommodation, activities and services specifically adapted to families still need more visibility. The final study has not yet been published, so the figures above come from the preview presented at the fair.
Frequently asked questions
What share of Ibiza visitors travel as a family?
About one in four, according to the preliminary Consell d'Eivissa study presented at the World Travel Market in London.
How many families return to Ibiza?
58% of families repeat their visit, compared with 51.5% in 2023. Among British families the figure is 61%.
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